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Do Your Employees Know How To Use Email?

It is now the most popular form of communication in the workplace. Few employees work in the 21st century without needing to send emails. Although everybody knows how to use email, there is a concerning lack of professionalism. The problem is so common that some businesses feel email etiquette is a separate training programme and soft skill.


A Press Release isn’t a Selfie

The Upside Down Guide to writing for the Press This is a guest post by Bookboon author Peter Rose.

There are now so many outlets greedy for press information that it should be easier than ever to generate publicity with press releases.

The digital revolution has undoubtedly transformed the PR landscape, with a higher volume of PR press material now produced for on-line rather that Print publications. Media-savvy people and companies have cottoned on to this fact and are churning out a steady stream of material to satisfy the demand.

If your Press Releases are not among those that get picked up regularly, if they seem to get ignored more often than they get published, the temptation might be to try to jazz them up, to make them more on trend; to turn them into the written equivalent of a Selfie, in other words. (more…)

8 traits a writer has to have

How to Write Your First Novel This is an article by Gay Walley.

In my work as a writing coach, I see many people struggle with wanting to write something. Many people believe they have lived through difficulty and their story must be told. Or they’ve always had an idea for a book about populating the moon.  All of this can work well, if it is told well, stylishly, surprisingly, creatively. I have known great writers and bad writers, burgeoning writers and stuck writers.

You never know who will get to the finish line of a completed, well written book that people want to read. But I have learned to look for the following traits that, on the surface, may seem simplistic, but you’d be surprised how rare they ALL are to come by in one person and, yet, they all have to be there to embark on a work of art or a commercial book: (more…)

How to make your press release stand out

This article is written by regular contributor Peter Rose.

In an era of 24/7 rolling news coverage and always-on social media, it’s difficult to get press releases noticed: To make them distinctive enough for people to want to read them.

So it’s puzzling that so many PR people create press releases that look and read just like everybody else’s. People who wouldn’t be seen dead in any kind of uniform morph into avid conformists once they connect to their keyboards. The worst culprits are those PR people who write for large businesses and official organisations; filling their stories with hackneyed words and phrases that make their writing formulaic and leaden. (more…)

The relationship between distractions and writing

How to Write Your First Novel This is a guest article by Gay Walley.

On the surface, distractions and writing are mortal enemies.  Most writers think their best ideas or prose comes just as they’re walking out the door!    There is no question that writers need quiet, time alone, an expanse of time to get our work done.  There is no question that those moments when walking or listening to classical music can elucidate an idea that has been rambling around in our heads. (more…)

Weird Job Interview Questions And Answers – Part 4

Time To Find A New Job This article is written by Gavin Redelman.

1) How many cows are in Canada?

This type of brainteaser question was asked by Google as an interview question for a local data quality evaluator position. There isn’t necessarily a right or wrong answer to this question. The hiring manager wants to know if you are able to apply logical reasoning to go about finding the answer to the question. They are looking for how you go about solving it and how your thought process works. Think about what significance the question might have to the role you are applying for. Then consider all the factors that might influence the answer and give a step-by-step account of what you would need to figure out in order to solve the problem. (more…)

The Top 4 Misconceptions About Resume Writing

Time To Find A New Job This is an article by Gavin Redelman.

From my experience working with job seekers there are many misconceptions about resume writing and the job search in general. As much as we hope that every hiring manager sits and studies our resumes every time we submit for a job, this unfortunately just does not happen. When a company posts a job on a major job board, that company can receive in excess of 300-500 resumes. I have once received over 1500 resumes for one particular job within 48 hours! As such, when it comes to writing your resume, it’s important to focus on providing value added content that strictly targets the job you are applying for. (more…)

Writer’s Block? We need balance to write… here’s how to get yours back

How to Write Your First Novel This is an article by Gay Walley.

Thomas Merton wrote, Happiness is not a matter of intensity, but of balance, order, rhythm and harmony.  Flaubert said and here I paraphrase, Keep order in your life. Put drama into your work.

It is so easy in our lives to have too much going on. We are used to overloading ourselves and most of us think we can gain peace of mind by handling MORE, rather than less. The odd truth is that more of anything becomes demanding of more of your attention… and there goes serenity.  Here are seven ways to bring balance back into your life so you have time to think about what you want to write, time to actually write, and time to enjoy the process. (more…)

Ghoti? Sounds fishy to me!

The Upside Down Guide to writing for the Press This is a guest article by Peter Rose.

I was looking at the download figures for Bookboon books the other day- 50 million projected for the current year –  and it suddenly struck me how many subscribers to this site probably speak and write English as a second language.

If you are one of them, I take my hat off to you.

Unlike many of the world’s languages, English is not phonetic. In other words, you can’t hear a word spoken and then work out how it should be written; or see a word for the first time and figure out how to pronounce it correctly. There are too many non-standard spellings for that.

Down the years, this tendency has infuriated many people; not all of them non-English speakers.


600,000 reasons to hone PR writing skills

The Upside Down Guide to writing for the Press This is a guest article by Bookboon author Peter Rose.

Almost as soon as the concept of on-line publishing became a reality, a bevy of self-appointed experts began to sound the death-knell for the traditional, printed word.

Well, I can provide 600,000 reasons why, like most experts of their kind, they were either somewhat premature – or simply wrong. Despite the explosive growth of web-based publishing – as evidenced by the incredible success of Bookboon –  print magazines and newspapers are still with us. (more…)